# InsureMO Introduction

## What is InsureMO?

InsureMO is an insurance [Middle Office](./InsureMO_Terminology.md) that enables easy and fast digitization of insurance applications, APIs, and ecosystems. It adopts cloud-native technology and microservice architecture, providing a full range of technology empowerment for insurance ecosystems. With InsureMO, you can quickly and flexibly develop new insurance apps, digitize existing insurance apps, integrate various data sources and connect insurance to the world. 


## Why Choose InsureMO?
InsureMO supports you to effectively address industry challenges, and enables you to cater for complex and fast-changing market demands with little effort.
- **Support Diversification of Channels and Products**

   InsureMO creates numerous scenario-oriented sales plans, packages, and Stock Keeping Units (SKUs). It supports you to handle the challenges of diversification of channels and products in the insurance industry.
- **Accelerate Fast Innovation and Deep Connectivity**

   InsureMO develops a set of standard APIs for fast innovation and deep connectivity, allowing traditional core systems of insurance organizations to extend and connect to every digital and conventional channel.
- **Support High Concurrency and Faster Response Rates**

  InsureMO upgrades the underlying technology through cloud-native technology and microservice architecture with headless API, supporting high concurrency and faster response rates.
- **Speed up Application Development and Customization**

   InsureMO provides flexible application development templates for both front-end UI and back-end services, as well as insurance product business data, enabling you to quickly customize insurance-related applications.

## Key Features

InsureMO provides the following key features:
- A high degree of open and automated PaaS platform
- Easy to deploy, manage, scale up, and network
- Business-oriented, built in a variety of product templates
- Backed by a super flexible product factory and libraries of insurance products and components
- A comprehensive API library, API management tools, and APP framework to reduce cost and technical burden
- Fully microservice architecture to leverage the full scalability potential of a cloud-based infrastructure
- Rapid connectivity to ecosystems, InsurTech's and insurers' core systems
- One-stop operation platform for development, deployment, management, and monitoring

 
## Application Scenarios

InsureMO can be used in six scenarios: sales, operation, management, governance, service, and maintenance.

| Scenarios   | Applications                                                                                                          |
|-------------|-----------------------------------------------------------------------------------------------------------------------|
| Sales       | Mobile sales<br/>PC sales platform<br/>Channel docking                                                                  |
| Operation   | Product design, configuration, distribution<br/>Underwriting, change of policy, claim<br/>Batch processing of policy    |
| Management  | Reinsurance<br/>Financial affairs<br/>Reports<br/>Regulation and filing                                                  |
| Governance  | Data analysis                                                                                                         |
| Service     | Quick change of policy<br/>Intelligent question-answering robot                                                        |
| Maintenance | IT maintenance platform                                                                                               |                                

## Service

InsureMO provides four types of services: digital insurance product library, insurance services, non insurance services, and utility and admin.

| Digital Insurance Product  Library                                                                 | Insurance Services                                                         | Non Insurance Services                                                                                                                                          | Utility and Admin                                                                                                                               |
|----------------------------------------------------------------------------------------------------|----------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------|
| Global Components<br/>Global Products<br/><br/><br/>My Components<br/>My Products<br/><br/><br/>Warehouse  | General Insurance<br/><br/><br/><br/>Life Insurance<br/><br/><br/><br/>My Services | Communications<br/>Security<br/>Workflow<br/>Online Payment<br/>Know your customer<br/>Storage<br/>AI<br/>OCR<br/>Document Generation<br/>System Configuration<br/>Others | Product Configuration<br/>DevOps<br/>API Management<br/>API Design<br/>IAM<br/>Monitoring<br/>Security<br/>Data Migration<br/>Integration Hub<br/>Others |